Personalities can be as diverse as colors on a color wheel. We all know people who fit the bright, bubbly expression of the color yellow or the calm, welcoming aura of the color blue. I think it's interesting how people associate different colors with various emotions and types of people. Color psychology is an entire branch of psychology that looks at how color affects human behavior. It is used by cultures to communicate rank or meaning, by psychologists to study emotion, and by businesses to send specific advertising messages to consumers. I find it fascinating that while color plays a significant role in our experience of life, it is simply a matter of perception. There is no truth of color, it's just how our minds help us process our surroundings. A video from Read Write Now does a great job explaining the common associations most Western cultures have with different colors. I provided a recap below. Black: power, mystery, sophistication, grief, seriousness White: Sof...